You want to create deliverables (or takeaways) for customers that will encourage them to share. You can even cross social and cultural boundaries by utilizing material developed to relate directly to the demographics you want to reach.Īnother reason GIFs are a great communication tool is because they are inherently shareable.
Are you hip, funny, clever, quirky? By capitalizing on the common bond of pop culture, you can forge a sense of universal relatability between your brand, and your consumer. Selecting a GIF also demonstrates something concrete about the identity of the sender. GIFs are a way to quickly express emotions that people can relate to. Taking it back to the ancient roots of persuasive messaging, manipulating emotions is a key tool.īy making your reader feel a certain type of way, you can build trust, drive home key points, and be memorable! It’s not entirely unlike the science behind emoji marketing, just a little more evolved. Sometimes they’re silly, but on a psychological level GIFs pack a surprisingly powerful amount of influence. So what’s the science behind the immense popularity of GIFs, and why should you be taking advantage of their casual, fun energy in your marketing messages? While millennials were busy killing real estate, chain restaurants, and the print news industry, they were also very busy making GIFs a perfectly normal communication tool. GIFs have been a part of the internet essentially as long as it has existed, so the surge of popularity over the last couple of years has been a long time coming. In this article, we’re going to put the still images to one side, and concentrate on the well-loved moving images found on almost every messaging and communication platform. Although we associate them as moving images, GIFs can also be still images, it’s the low-quality and formatting of the image that defines it. GIF is short for graphics interface format, a type of low-resolution format.
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In this article, we’ll dive into everything you need to know, including how to release your GIFs onto the unsuspecting public without coming off as unprofessional. Of course, there is an art to choosing the right GIF. We process visuals 60,000 times faster than text, so learning how to use a GIF in your texts successfully should up your marketing game considerably. While GIFs are usually associated with humour, they’re also a great marketing tool. They’re a great way to add visuals to texts, and you can usually find one for any occasion. Whether you pronounce it ‘gif’ or ‘jif’, the chances are you’re familiar with GIFs.
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